ScioDC #10: #Scicomm Failures (and how to learn from them)

Ever sent an awkward tweet? Tried to start an online campaign that died instantly? Posted something that got completely taken out of context? Stymied by fear you’re going to do one of these things?

We’ve all been there–not everything we do can be a success. Failures are inevitable, occasionally damaging, and oftentimes embarrassing, especially on social media. But such failures shouldn’t deter efforts to communicate science on digital platforms. Instead, they should be teachable moments that help us learn how to get better at communicating online effectively and strategically.

We invite you to come celebrate ScioDC’s two-year success by sharing your own story of failure at our next event on Wednesday, May 6, from 5:30-7:30 PM at the American Chemical Society. As a group, we’ll look at different science-themed online efforts that didn’t work, and ask not only why they failed, but what lessons were learned, and how the people and organizations behind them have moved on.

Update: Susannah Locke (@susannahlocke) from Vox will be joining us to talk about how they work through fails.

Use this form to submit your own example:


5:30 Gather for pizza and refreshments

6:00 Video viewing and discussion starts

7:30 Wrap up and head to DCSciTweetUp at Irish Whiskey Public House

Eventbrite - ScioDC #10: #Scicomm Failures (and how to learn from them)


One thought on “ScioDC #10: #Scicomm Failures (and how to learn from them)

  1. Kat Song says:

    Goal: Get people to share monthly graphic ad messages aimed at getting people to apply for a AAAS S&T Policy Fellowship.
    Tactic: Invite people to a Facebook event ( Post ad messages and suggested language for them to share via email or social with their networks.
    Outcome: Unknown! Of 72 invited, 15 RSVP’d yes, 2 said maybe, but I have no idea if they shared anything.


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